Detailed Buyer Journey Analysis

Buyers are aware they have a problem—achieving safety certification is essential, but the path forward is unclear. They often spend a prolonged period feeling frustrated, relying on disconnected tools and scattered resources. This disjointed workflow leads to inefficiencies, delays, and mounting pressure. Common trigger events include an urgent need for safety analysis, upcoming certification deadlines, repeated product recalls (resulting in lost time and money), or proactive outreach from our team. These moments push buyers to seek a more streamlined, reliable solution.

Engineers and Executives are overwhelmed after a long time trying to solve the challenge, but now persistent in seeking a solution. Feeling frustrated yet determined. Might be curious if we are the ones who reached out to them

• Offer value upfront • Map reasonX platform to their key challenges • Inform and educate • Establish thought leadership presentation in industry related events • Provide thought leadership content • Develop problem-focused SEO content

• Low buying intent, long conversion funnel • Market noise and competition • Difficulty identifying the right prospects

• Not solution-aware yet • Difficulty articulating needs • Lack of budget allocation • Integration

• Industry partner events • Word of mouth • Google search • Social media • Industry publications • Search engines • Cold outreach

Marketing, Founding members

• Engaged traffic • Brand awareness • Share of voice • Lead funnel ratio • Content engagement • Social media metrics