Team Allocation Strategy
Our team structure is designed to provide optimal support at each stage of the buyer journey, ensuring a seamless experience for prospects and customers.
Team Roles & Responsibilities
Technical Co-founders and Engineering
Key Responsibilities:
- Strategic prospect engagement
- High-value content creation
- Thought leadership
- Integration support
- Technical onboarding
- Technical resource development
Primary Journey Stages:
Marketing and Sales
Key Responsibilities:
- Prospect identification and qualification
- Engagement tracking
- Stakeholder-facing content creation
- Demo and trial management
- Competitive positioning
- Deal negotiation
Primary Journey Stages:
Customer Success and Product Support
Key Responsibilities:
- Onboarding coordination
- Product support
- Usage analytics monitoring
- Renewal process management
- Expansion opportunity identification
- Customer advocacy development
- Feedback collection and analysis
Primary Journey Stages:
Journey Phase Allocation
Discovery Phase
Stages:
Primary Team:
Marketing with Technical Co-founders and Engineering
Key Activities:
- Educational content creation
- Problem-focused SEO
- Thought leadership
- Comparison tools
- Personalized demos
Decision Phase
Stages:
Primary Team:
Sales with Product Support
Key Activities:
- ROI calculation
- Stakeholder alignment
- Contract negotiation
- Implementation planning
- Initial training
Value Realization Phase
Stages:
Primary Team:
Customer Success with Product Support and Engineering
Key Activities:
- Usage monitoring
- Feature adoption
- Support ticket management
- Renewal preparation
- Expansion planning
Resource Allocation Strategy
| Journey Stage | Time Allocation | Primary Owner | Success Metrics |
|---|---|---|---|
| Awareness | 25% | Marketing | Engaged traffic, Content engagement |
| Consideration | 20% | Marketing/Sales | Leads, Content downloads |
| Solution | 15% | Sales | Demo attendance, Trial signups |
| Decision | 15% | Sales | Trial-to-paid conversion, Deal size |
| Implementation | 10% | Customer Success | Time to first value, Implementation timeline |
| Retention & Loyalty | 15% | Customer Success | Retention rate, Expansion revenue, NPS |
Looking Forward
The buyer journey will continue to evolve, and so will our approach. We commit to ongoing research into buyer preferences and behaviors, regular refinement of our content and channels, and continuous innovation in how we support buyers through their decision process.
By embracing the complexity of the modern buyer journey rather than trying to simplify it, we create more authentic connections with our prospects and customers—connections that ultimately deliver better outcomes for everyone involved.