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Planned Solutions by Journey Stage

We've developed resource-conscious, actionable solutions for each stage of the buyer journey, designed to empower our team to engage stakeholders effectively and accelerate growth.

Awareness Stage Solutions

Strategic Content Mapping

1
  • Create 3-5 core content pieces addressing different stakeholder roles (technical, financial, end-user)
  • Develop a simple keyword strategy targeting specific problem terms
  • Repurpose each piece across multiple formats (blog, short video, LinkedIn post)

Digital Discoverability Focus

2
  • Optimize our website for "problem" keywords rather than "solution" keywords
  • Implement basic SEO for our 5 most important pieces of content

Early-Stage Value Tools

3
  • Offer a Solution Guide that educates broadly about our approach before pitching our product

Implementation Tips

Start Small, Scale Fast

Begin with one high-impact solution and demonstrate value before expanding.

Measure Results

Track key metrics to demonstrate ROI and guide future improvements.

Addressing Obstacles and Pain Points

Awareness Stage Challenges

Low buying intent, long conversion funnel

Focus on problem education rather than product features to engage earlier in the buying process.

Market noise and competition

Establish a clear, focused value proposition around specific use cases that resonate with our target audience.

Consideration Stage Challenges

Competitors have more mature solutions

Position as the specialized, focused alternative to bloated competitors with a clear differentiation strategy.

Not enough traction to establish trust

Leverage founder credentials, early customer testimonials, and transparent communication to build credibility.

Explore Our Team Strategy

Learn how we've structured our team to effectively support each stage of the buyer journey.

View Team Strategy